I have an overall experience of more than 12 years in
- Strategic Marketing (B2C & B2B),
- Marketing Communications,
- Strategic Planning,
- Business Development,
- Business start-ups,
- Portfolio Management of Multiple Products,
- Relationship Management and
- Advertising Management.
During the last 12+ years I have worked for various business sectors including banking, insurance, software & IT, Multinational Non-profit Organizations (British Council), UK Universities, Multinational Education Groups etc
I am a Qualified Member of “Chartered Institute of Marketing” (CIM), UK and Market Research Society (MRS), UK and also hold a Diploma in Marketing from Manchester Metropolitan University, UK.
I am currently working as Group Head Pakistan for Navitas which is one of the largest groups globally with 100+ institutions with its Business Units in 23 countries.
The sole purpose of this blog is to share what I read on the internet and share my views on Sales & Marketing as this is what I love doing!
I wish all of you ‘Happy Reading’ !